Services
Crisis PR and strategic communications, when it counts.
Park Communications is a strategic communications agency and crisis PR firm. From crisis management help in the first hour to long-term reputation advisory, we give executives, legal teams, brands and institutions a clear plan and a steady hand. If you need to hire a crisis communications consultant, start here.
Who we help
A public relations agency for executives and CEOs, legal teams, entertainment, athletes, actors and musicians, founders and public figures, and government, nonprofit and enterprise institutions.
A crisis communications firm serving clients in Los Angeles, across California, and in Washington, DC — available for emergency crisis communications support nationwide.
Crisis Management
Crisis management help when a story is already moving.
When litigation, an investigation, or a fast-moving story puts your reputation at risk, you need a crisis PR firm that can take control of the narrative in the first hour, not the first week. We verify the facts, define the message, and coordinate every channel — media, employees, investors, regulators and the public — so everyone hears one clear, defensible version of events.
We work quietly alongside your leadership team and your lawyers, protecting privilege and trust at every step. Whether you need to hire a crisis communications consultant for a single acute event or an ongoing threat, we bring a steady hand and a written plan you can actually execute.
Talk to us about this →What this looks like
- —Rapid-response strategy & statements
- —Media triage and reporter management
- —Litigation and investigation communications
- —Employee, investor & stakeholder messaging
Strategic Communications
A strategic communications agency for the long game.
Reputation is built long before it is tested. We develop the message architecture, positioning and narrative strategy that align every stakeholder around a single, credible story — then we make sure that story shows up consistently across every place your audiences look.
From executive positioning to brand repositioning and issue campaigns, we help you decide which rooms you need to win and give you the language to win them.
Talk to us about this →What this looks like
- —Message architecture & positioning
- —Executive and founder visibility
- —Narrative and campaign strategy
- —Announcement and launch planning
Media Relations
Real relationships with the reporters who shape perception.
Coverage that lasts comes from trust, not blast emails. We maintain genuine relationships with national and trade journalists, and we know how to place, shape and steward the stories that define how you are seen.
We pitch selectively, prepare you thoroughly, and protect you in the room — so the coverage that runs is accurate, fair and durable.
Talk to us about this →What this looks like
- —Targeted press outreach & placement
- —Media training and prep
- —Interview and briefing support
- —Trade, national and broadcast coverage
Reputation Advisory
Long-horizon guidance for credibility that compounds.
For executives and institutions, reputation is an asset to be managed deliberately. We provide ongoing reputation advisory — monitoring perception, anticipating risk, and guiding the decisions and communications that protect credibility across every audience that matters.
It is the quiet, continuous work that keeps a crisis from happening in the first place.
Talk to us about this →What this looks like
- —Reputation audits & risk mapping
- —Ongoing advisory & counsel
- —Issue and stakeholder monitoring
- —Board and leadership communications
How we work
A clear path from first call to steady state.
Confidential intake
Tell us where things stand. We listen first and read every message personally.
Strategy & plan
We map the landscape — stakeholders, risks and the narrative — and give you a clear, written plan.
Execution
We manage the media, the message and the moving parts, with you in control the whole way.
Steady state
We help you hold the gains and build the reputation that lasts beyond the headline.
Common questions
What does a crisis PR firm do?
A crisis PR firm gives crisis management help to organizations and individuals facing reputational threats, litigation or media scrutiny — verifying facts, shaping the framing, and coordinating messaging across every audience to protect and restore trust.
How do I hire a crisis communications consultant?
Reach out through our contact form or email info@parkcomms.com with a short note about your situation. Every message is read personally and held in confidence, and we will tell you honestly what your situation actually needs.
Do you only work during a crisis?
No. Alongside crisis work, we act as a strategic communications agency for the long game — reputation management, media relations and positioning that build credibility well before it is ever tested.
How much does crisis PR cost?
It depends on scope — an acute, single-event engagement is priced differently from ongoing retained counsel. After a short, confidential intake we give you a clear proposal with no obligation. Tell us what you are facing and we will be straight with you about what it takes.
Crisis management vs. public relations — what's the difference?
Public relations builds visibility and reputation over time; crisis management protects it under pressure. As both a public relations agency and a crisis communications firm, we do both — issues management, damage control, and the media and stakeholder communications that get you through a high-stakes moment.
Do you offer executive media training?
Yes. We provide executive media training and spokesperson training so leaders can handle tough interviews, hostile questions and negative press with confidence — a core part of any crisis communications plan.